Product Development & Systems Engineering Consortium

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Workshop Description

To provide a gateway to form a collaborative and competitive research network to build partnerships between Consortium researchers, and local/national industries and federal agencies, PDSEC hosted two annual workshops. Conclusions from the 1st Annual Workshop of PDSEC have identified the following five enabling technologies, to permit US automotive industry to recover and recapture market share: 1) innovative product development processes; 2) virtual collaboration; 3) suppliers that can develop component designs; 4) engineering that can integrate subsystems; and 5) marketing that can offer feedback on customer preferences?all at the same time. The result will be a parallel design of product and process and the early consideration of the constraints and factors that will lead to the successful development of customer-driven, innovative, and competitive products. PLM (Product Lifecycle Management) technology can provide the tools to incorporate the above five enabling technologies. Simultaneously, PLM plays a critical role in most of the initiatives that automakers and suppliers are planning or have under way. Effective integration of PLM technologies into the product innovation process, will put the industry at a competitive advantage to deliver innovative products. The PLM organization should be empowered to deliver technologies that can translate into value for their customers (both OEM and suppliers). The 2nd Annual PDSEC workshop provided an opportunity for attendees to be exposed to and to understand the innovative strategies for customer-driven product development and enabling PLM technologies. This workshop highlighted relevant practical problems in the realization of customer-driven product development environment, and it also provided opportunities for collaboration among product engineers and academics through formal presentations and panel discussion session. The real industry cases were presented newly developed issues in customer-driven product development for both automotive and non-automotive industries.
Third Annual PDSEC Workshop

Progressive globalization and economic growth have led to increasing mobility and motorization. However, the automotive industry is associated with a variety of negative influences related to the use of motor vehicles. Carbon dioxide (CO2) emissions, which are directly correlated to the consumption of fossil fuels, contribute to the greenhouse gas effect and thus have a global impact. Vehicle manufacturers will need to satisfy global customer demands, while minimizing environmental and social impact to the greatest extent possible.
Since the United Nations Rio conference in 1992, the automobile manufacturers have made considerable progress in their efforts to promote sustainable development. On the product side, major achievements include reduced fuel consumption and widespread use of catalytic converters, leading to a reduction of exhaust emissions. Furthermore, the automotive industry continues to place great importance on new creative concepts in product design and development. Sustainable product development is concerned with balancing economic, environmental, and social aspects in the creation of products and services. Sustainable product development looks at minimizing adverse sustainability impacts and maximizing sustainable value throughout the life-cycle of the product and service. Creating sustainable products and services that increase stakeholders' ¡°quality of life¡± and achieve major reductions in resource and energy use, will require a significant emphasis on stimulating new ideas through higher levels of creativity and innovation.
Based on the tremendous success from the 1st and 2nd Annual Workshops, PDSEC has identified the insights and potential challenges in Global Product Development, Product Lifecycle Management, and Customer Driven Product Development. This year, we will focus on Sustainable Product Development and Innovation. This 3rd Annual PDSEC Workshop will provide an opportunity for attendees to be exposed to and to understand the emerging issues and innovative strategies for sustainable product development. This workshop will highlight relevant practical problems in the realization of sustainable product and associated innovativeness, and it will also provide opportunities for collaboration among product engineers and academics through formal presentations and panel discussion session. The workshop will emphasize practical cases from industry and leading edge research in sustainable product development for both automotive and non-automotive industries.
The speakers of third Annual PDSEC Workshop

Susan M. Cischke, Senior Vice President, Sustainability, Environment and Safety Engineering, Ford Motor Co.
Susan M. Cischke (pron. SIS-key) is group vice president, Sustainability, Environment and Safety Engineering, effective April 1, 2008.
Cischke is responsible for establishing Ford Motor Company's long range sustainability strategy and environmental policy. She will help develop the products and processes necessary to satisfy both customers and society, and be Ford's chief liaison with global organizations seeking solutions to the challenges of sustainability, environmental stewardship and energy independence.
In addition, Cischke is responsible for influencing future environmental and safety regulations and assuring that Ford Motor Company meets or exceeds all safety and environmental regulations worldwide.
Cischke has served as Ford's top environmental and safety officer since January 2001. In that role, she has been responsible for establishing Ford's long term safety strategy, promoting aggressive standardization of product technology features delivering real world safety benefits. As Ford's chief safety officer, she leads the Driving Skills for Life program, a partnership between Ford Motor Company and the Governor's State Highway Traffic Association that teaches safe driving technique to teens.
Prior to joining Ford, Cischke was senior vice president of Regulatory Affairs and Passenger Car Operations at DaimlerChrysler. She began her career at Chrysler Corporation in 1976 and held various engineering positions until 1994 when she was named general manager of Scientific Labs and Proving Grounds. In 1996, she was named vice president of Vehicle Certification, Compliance and Safety Affairs.
Cischke serves on the board of the Chicago Climate Exchange and as Ford Motor Company liaison to the World Business Council for Sustainable Development. She is also a member of the University of Michigan College of Engineering National Advisory Committee, and the boards of the Ford Motor Company Fund, the Henry Ford Health System Foundation and Detroit Science Center. Cischke serves as the executive sponsor of the Professional Women's Network at Ford.
In 2008, the Automotive Hall of Fame honored Cischke with its Distinguished Service Citation. In 1997, Cischke received the Horace H. Rackham Award for outstanding humanitarian achievements from the Engineering Society of Detroit, the first woman in the society's 102-year history to win the award. She has been twice named one of Automotive News 100 Leading Women and was chosen as one of Crain's Detroit Business Most Influential Women. Her community commitments include serving as a director of the Inforum Center for Leadership board and as chair of the Women's Initiative for the United Way of Southeast Michigan.
Cischke earned a bachelor's degree in engineering from Oakland University in Rochester, Michigan. She also holds master's degrees in mechanical engineering and management from the University of Michigan Dearborn.

Tony Posawatz, GM
Tony Posawatz, the vehicle line director for the Chevrolet Volt and GM's E-Flex Propulsion Systems. Effectively, he's the man in charge of bringing electrically driven GM vehicles to market.

Sandy Stojkovski, Director of Vehicle Engineering, Ricardo, Inc.
Sandy Stojkovski is Director of Vehicle Engineering at Van Buren, Michigan-based Ricardo, Inc. She leads the company¡¯s Total Vehicle Fuel Economy (TVFE) program, a systems optimization approach to improving fuel economy for the automotive, heavy duty, military and government market segments. She previously served as Ricardo¡¯s Director of Business Development and was responsible for all OEM customer activity.
Sandy joined Ricardo in 2004 from the Ford Motor Company where she lead the vehicle performance, fuel economy and Integration program attribute teams. Her leadership in optimizing vehicle parameters resulted in successful attainment of both fuel economy and performance targets for six vehicle programs. She also has held management and manufacturing positions at automotive suppliers Valeo and The Standard Products Co.
(now Cooper Standard Automotive).
She holds a B.S. in Mechanical Engineering, M.S. in Manufacturing Systems Engineering and an M.B.A., all from the University of Michigan.
© 2007 PDSEC
Industry Engineering
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